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OBEY: The Art of Shepard Fairey

OBEY
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Exhibition's Information

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16th May 2024
from 16 May to 27 October 2024
Fabbrica del Vapore, Milan
from Tuesday to Sunday, 10am - 7.30pm / Thursday, 10am - 10pm
Shepard Fairey

Opening:

16th May 2024

Show dates:

from 16 May to 27 October 2024

Location:

Fabbrica del Vapore, Milan

Opening hours:

from Tuesday to Sunday, 10am - 7.30pm / Thursday, 10am - 10pm

Artist:

Shepard Fairey

We are pleased to announce the first solo exhibition of Shepard Fairey (OBEY) in Italy!
The exhibition will be open until October, 27 at the Fabbrica del Vapore in Milan.

OBEY: The Art of Shepard Fairey brings to Italy for the first time a museum exhibition entirely dedicated to Shepard Fairey (OBEY), one of the most influential and internationally recognized street artists, whose art has shown the evolution of Street Art and its languages. The exhibition, on view from May 16 to 27 October 2024, in the Cattedrale spaces at Fabbrica del Vapore in Milan, offers the public an unprecedented opportunity to explore Obey’s artistic universe.

The exhibition, curated by Shepard Fairey and Wunderkammern gallery in collaboration with Deodato Group, is co-produced with Fabbrica del Vapore and supported by the City of Milan. Wunderkammern oversees the exhibition’s organization and curation.

“This exhibition represents a journey, the first-ever in Italy, into the artistic universe of Shepard Fairey, one of the most influential international street artists, and proves the City’s ongoing commitment to supporting and producing cultural initiatives that, through art, encourage reflections on universal themes such as peace, equality justice, environmental protection, and the universality of music. Especially during this historical moment, nothing is more important than emphasizing that, as the artist himself says, there is no us against them; there is only one us.”       
Tommaso Sacchi, Councillor for Culture of the City of Milan

The exhibition itinerary has been specifically designed for the Cattedrale of the Fabbrica del Vapore, envisioning the area as a city: from a central square, five different paths diverge, leading the viewer to discover the most representative themes of Obey’s art through a rich collection of works personally selected by the artist. Alongside a body of the most significant work of his production, numerous unpublished unique pieces will be presented.

OBEY is the word that Shepard Fairey chooses as his artistic name, provocatively. OBEY is a term consistently used by the street artist throughout his artistic production, not to suggest unconditional and passive obedience to the observer, but to encourage critical thinking and disobedience to social conventions when necessary. From his early works to the most recent, the PROPAGANDA section is an expression of Shepard Fairey’s socio-political commitment. Among his numerous works, HOPE stands out, created for Obama’s election campaign, which in 2008 definitively established the artist’s success on a global scale.

The works of OBEY have become icons, serving as flags of hope and peace for the people. In the PEACE AND JUSTICE section, one can find pieces such as Defend Dignity, the central image of the 2017 We The People campaign, used by protesters advocating for a more inclusive America. Shepard Fairey aligns himself with minorities in works such as Embrace Justice, Muhammad Ali, and Voting Rights are Human Rights, all prominently displayed in the exhibition. His desire is to reach a better and fairer future for all humanity, as reflected in his artwork The Future is Equal.

Another section of the exhibition is dedicated to the ENVIRONMENT. Through harmonious compositions, mainly characterized by floral motifs, Shepard Fairey evokes the image of a delicate and fragile world, which each of us is called to preserve. OBEY uses metaphors to depict our Planet: a woman with a tear-streaked face in the artwork Tear Flame, or a fragile cargo in the artwork OBEY Cargo Fragile. With Paint it Black, the artist denounces an increasingly polluted Earth, painted black, and suggests a better use of renewable energy sources.

Music has been, and still is, a great source of inspiration for OBEY: provocative songs by bands like the Sex Pistols, Black Flag, and Public Enemy accompanied Shepard Fairey’s adolescence. Of this art form, OBEY particularly admires the accessibility and the ability to reach people’s hearts and minds in a visceral and direct way. Shepard Fairey emulates the universal aspect of musical language and translates it into his own bold and provocative style. In the MUSIC section, the artist pays homage to musical idols such as Chuck D, Bob Marley, and Joe Strummer, reminding the viewer of the same values and messages they sang about in their songs. Noteworthy are the album covers, HPM (hand-painted multiples), which the artist conceived as if they were vinyl covers of his favorite artists. Many of them reference song titles, such as Countdown to Armageddon by Public Enemy and Smash it Up by The Damned.

OBEY: The Art of Shepard Fairey is a compendium of Obey’s art from its beginnings to the more sophisticated works typical of recent years’ production. Shepard Fairey’s technique, after over three decades, has never lost its punk rock spirit. Alongside geometric shapes and a minimalist palette, predominantly composed of red, black, and beige, the new works feature more harmonious compositions and warmer colors, which serve as a pleasant decorative device to balance increasingly provocative messages. Emblematic of the NEW WORKS section are pieces like Swan Song and Icon Stencil with Flames Study, representing the latest evolution of the OBEY sticker, born from the combination of psychedelic colors. These and other unpublished works, produced in 2024, are exhibited and presented to the public for the first time at this museum exhibition. Despite a more complex elaboration, the essence of Obey’s iconic and identifying subjects remains unchanged, and with them, the artist hopes that his art will continue to stimulate deep reflection and motives for positive change in the audience.

OBEY AND MILAN

Thanks to an idea from Urban Vision Group, Obey’s solo show will transcend the boundaries of the exhibition space to also exist within the city. The creative-tech media company, led by CEO Gianluca De Marchi, will digitize Obey’s street art. True to its mission of making creativity, culture, and art accessible to a broad and diverse audience within the urban context, Urban Vision Group will display a selection of works from the exhibition on its digital billboards throughout Milan.
Finally, Shepard Fairey will gift the City of Milan his first mural in Italy in the Gallaratese district at via Adolfo Consolini 26. Conceived as part of his artistic residency at Fabbrica del Vapore, it will be realized within the framework of the urban art festival “Manifestival,” promoted by the Arrigo and Pia Pini Foundation with the support of Orticanoodles and Wit Design. The mural is a manifesto of PEACE, a theme deeply felt by both the artist and the community of citizens in the Gallaratese neighborhood, who have been involved in selecting the topic to propose to the artist.

The catalog OBEY: The Art of Shepard Fairey is published by Skira Arte, with texts by Tommaso Sacchi, Councillor for Culture of the Municipality of Milan, Maria Fratelli, Director of Special Projects Unit at Fabbrica del Vapore, Edoardo Falcioni, and Giuseppe Pizzuto, Curator and Director of Wunderkammern.

The exhibition is curated by Shepard Fairey and Wunderkammern gallery in collaboration with Deodato Group, co-produced with Fabbrica del Vapore, and promoted by the Municipality of Milan.
Organization and curation by Wunderkammern.
Main Sponsor: BOEM
Sponsors: Urban Vision Group and MTN
Radio Partner: Radio 105
Media Partner: Artuu Magazine
In collaboration with: Rinascente
Technical Sponsor: BIG Broker Insurance Group / CiaccioArte


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